“Just ok” copy doesn’t cut it when you are the brand.

Voice-first, strategy-backed copy for brilliant founders, experts, and personal brands

Your words should sound so much like you, your dream clients feel like they already know you — and working with you feels like the obvious next step.

If your website, emails, or content aren’t doing that? Well, that’s where I come in.

I’m Lib Aubuchon — brand voice copywriter for bold female founders who know playing it safe is a great way to stay invisible. I help you turn your website, emails, and content into your most magnetic salesperson so your message builds trust, sounds like you, and makes the right clients say, “Where have you been all my life?”

Close-up of a red vintage Volkswagen Beetle with a Japanese license plate parked on a cobblestone street. In the background, additional cars and historic-style buildings with red tiled roofs.

You’ve built something legit. You’re booked, busy — and let’s be so for real — getting comfy in the CEO seat.

But your website, emails, or sales pages still sound like the version of you who was stress-snacking and Googling “what’s a CTA?” at midnight.

They still sound like the version of you who was DIYing your copy and second-guessing every word.

That’s where I come in.

I turn your sharpest ideas into bold, clear, conversion-ready copy that sounds like you — and shows your dream clients exactly why you’re the one they’ve been looking for.

👉 Is this the part where we get matching jackets??

  • Smiling woman with long, wavy hair wearing a black sleeveless top and white pants, standing indoors with a brick wall and green plants in the background.

    I hired Lib to audit my sales page for The Launch Library. I was pretty happy with what I had, but wanted a second set of eyes to look for any blind spots or areas that needed improvement. What she sent back blew me away. I'm amazed at how much tighter the copy is. The changes were small, but mighty. She's got a gift for words and I'm ecstatic to have her genius infused in my sales page. The value of Lib's copy audit is insane!

    Melody DiCroce

  • Smiling woman with curly hair and glasses wearing a red jacket and yellow blouse outdoors.

    You have a way of digging deeper, beneath the surface, to get to the good stuff. Since I wanted to cut the wordiness of my previous website, you came in with a fresh perspective and worked your word magic to streamline my story, speak directly to my audience, position my expertise, and just get to the damn point!

    Anita Henderson

  • A woman with long wavy blonde hair, wearing a black blazer, sitting in a wire shopping cart, with a white background.

    It's like Lib is in my brain. Everything she writes sounds like me, but so much better. Lib is my favorite "secret."

    Laura Bitoiu

  • A woman with dark hair and wearing a bright pink dress is smiling and holding a white mug with the word 'FEMINIST' printed in pink. She is standing in a modern kitchen.

    Love working with Lib. She has helped me with Newsletters, website copy, Instagram captions and more. Having a background in creative writing, I am super picky about copy for my business. But Lib's writting is way cooler than mine, so I am always going back to working with her!

    Manu Muraro

What I Can Write for You:

  • Website copy that sounds like you — and sells like your hardest-working team member

  • Email sequences your subscribers actually open (and buy from)

  • Thought leadership content that builds your brand, not just your to-do list

  • Lead magnets + opt-ins your dream clients actually want

  • Email campaigns that drive action — not eye-rolls

  • Launch copy that builds demand before you ever open the cart

  • Blog content with a real point of view — not SEO fluff

    (Got a wild idea? I’m in. If it’s bold, strategic, or just crazy enough to work — let’s talk.)

  • Logo with the words 'Scary Mommy' in cursive font and a small crown above the 'S'.
  • Britannica Digital Learning logo with a stylized pineapple and plant design in black and white
  • Text that reads 'Socially conscious social' in stylized black font.
  • A person in a yellow raincoat and umbrella walking on a cobblestone street in a city, with a vintage-style building in the background.
  • Illustration of a horse with a floral and patterned saddle and the words "LP CA" underneath.
  • Silhouette of a person doing a handstand on the sand next to a large sailboat at sunset.
  • The image features the phrase 'RAISE WOMEN' with the letter 'I' in 'RAISE' represented as an upward arrow.
  • GreenPrint logo with a leaf inside a circle and the text 'GreenPrint' and 'A PDI Company' underneath.
  • your-social-team

Get the Group Chat Newsletter

💌 Want emails that are actually worth opening?

Mine are equal parts smart, useful, and slightly unhinged (in a good way). I dish out copy tips, content inspo, and behind-the-scenes real talk for solopreneurs who want to market with more ease.

Come for the advice, stay for the vibes.

    “Lib is my favorite secret.”

    It’s like Lib is in my brain. Everything she writes sounds like me, but so much better. I receive compliments every week on my newsletter! Lib is my favorite “secret”.

    -Laura Bitoiu, B Squared Social