Every week you skip your newsletter, someone forgets you exist.
I write the emails that keep you visible, trusted, and top of mind — so your list becomes the client pipeline it's supposed to be.
Hi. I’m Lib.
I've been writing emails and other copy for more than a decade, helping solopreneurs and service providers turn their lists into reliable channels for connection — and conversion. I've written hundreds (thousands?) ofemails that have driven discovery calls, course sales, and retainer bookings — all while sounding like the people who hired me.
This you?
👉🏻You've built something real. Clients are happy, referrals are coming in, and you're doing the actual work — but somewhere between client calls and running your business, “send a newsletter” has been sitting on your to-do list for six weeks. (Six months? Doesn’t matter — bygones!)
👉🏻Maybe you're not emailing at all — your list has 500, 1,000, maybe 5,000 people on it and you email three times a year when you remember to (or panic-launch something). When you do hit send, it feels like starting from scratch because no one remembers who you are.
👉🏻Or you email occasionally — once a month if you're on top of it, sporadically if you're not. A few clients have come from your list, but it's not consistent. You know it could be doing more if you had the time and strategy.
👉🏻Either way: client work always takes priority, and you don't want to sound like a corporate newsletter or a hype-y bro marketer. You want emails that feel like YOU — that also actually work.
My job is to write your emails. But it’s also to handle the entire system — strategy, sequences, automation setup, and copy — so your list actually makes you money while you focus on your clients.
Signature Services
90-Day Email Intensive
In 90 days, we'll build the strategy, write the emails, set up the systems, and turn your list into a pipeline that actually books clients. It’s done for you — start to finish.
Email Strategy Session
Your biggest email problem, solved in 90 minutes. We get on a video call, work through whatever's blocking you — drafts, strategy, a broken backend, a launch that won't write itself — and you leave with it done.
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![Kia Dolby, designer, artist and design educator smiling.]()
I am a DIYer and I know the line between when to do it myself and when to call in the experts. I'm starting a new chapter of my life, and my website copy needed to reflect that. Lib was (and is) the witty, fun collaborator you need to add polish and character to your marketing copy.
Kia Dolby
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![Smiling woman with long, wavy hair wearing a black sleeveless top and white pants, standing indoors with a brick wall and green plants in the background.]()
I hired Lib to audit my sales page for The Launch Library. I was pretty happy with what I had, but wanted a second set of eyes to look for any blind spots or areas that needed improvement. What she sent back blew me away. I'm amazed at how much tighter the copy is. The changes were small, but mighty. She's got a gift for words and I'm ecstatic to have her genius infused in my sales page. The value of Lib's copy audit is insane!
Melody DiCroce
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![Anita Henderson smiling, wearing a red jacket and yellow blouse outdoors.]()
You have a way of digging deeper, beneath the surface, to get to the good stuff. Since I wanted to cut the wordiness of my previous website, you came in with a fresh perspective and worked your word magic to streamline my story, speak directly to my audience, position my expertise, and just get to the damn point!
Anita Henderson
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![A woman with long wavy blonde hair, wearing a black blazer, sitting in a wire shopping cart, with a white background.]()
It's like Lib is in my brain. Everything she writes sounds like me, but so much better. Lib is my favorite "secret."
Laura Bitoiu
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![A woman with dark hair and wearing a bright pink dress is smiling and holding a white mug with the word 'FEMINIST' printed in pink. She is standing in a modern kitchen.]()
Love working with Lib. She has helped me with Newsletters, website copy, Instagram captions and more. Having a background in creative writing, I am super picky about copy for my business. But Lib's writting is way cooler than mine, so I am always going back to working with her!
Manu Muraro
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![A woman with shoulder-length gray hair smiling, wearing a navy blue top, standing with arms crossed against a dark gray background.]()
Every month, I remember I need to send out a newsletter and I immediately stress out. When am I supposed to find the time to do that?! Then I remember I have Lib! All I have to do is send her my theme or subject, along with a quote and some links (if I can come up with those extras) and voila! She sends back a perfectly written newsletter that sounds like me. It's always such a huge relief and I can't imagine a month without Lib's help. Lifesaver!
Tracy Gould Sheinen
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![Smiling woman wearing a navy baseball cap, touching the brim with her hand, against a white background.]()
Writing newsletters used to stress me out so much but working with Lib has completely transformed this aspect of my business. She totally gets me, understands my voice and consistently creates interesting, meaningful and engaging e-mails that allow me to connect with my customers on a real level. And that translates to real results—I’ve seen a 10% increase in my open rate for emails since working with Lib!
Mary Campbell
Not ready to work together yet? No worries. Start here.
💌 Get the Group Chat newsletter
If you're not ready to hand off your emails yet, start here. Every week I send practical email marketing strategy, real examples, and behind-the-scenes copy lessons for coaches and service providers who want their list to actually do something. Smart, useful, and a little weird — in the best way.
“Lib is my favorite secret.”
It’s like Lib is in my brain. Everything she writes sounds like me, but so much better. I receive compliments every week on my newsletter! Lib is my favorite “secret”.
-Laura Bitoiu, B Squared Social
About Me
I’m Lib Aubuchon, email copywriter for founders who know their list matters but can't seem to make it stick.
I'm a former teacher who spent years watching confusion turn into "I GET it!" moments. That's still what I do, I just do it with email strategy instead of lesson plans. I take what's in your head and make it clear, compelling, and completely you.
I'm also a reality TV enthusiast, Enneagram 4, mom of two, and firm believer that the best copy is well-written, but it's also human. It's full of the real, weird, specific stuff that makes your people feel like they already know you and working with you feels like the obvious next step.
Your emails aren't doing anything sitting in drafts. The inbox is where you build the trust that turns into sales — but only if you show up. Let’s fix that.