Hi, I’m Lib.
I'm a copywriter, email strategist, former fourth-grade teacher, and the person who will convince you that the inbox is your most powerful business asset.
I was standing in line at a coffee shop in 2012 when someone tapped my shoulder. "Are you Lib? I love your blog!” We chatted for a few minutes about reality TV and messy family dynamics (my favorite topics back then), and then she asked if I’d write a blog post for her [redacted] business. Then she said: "I'll pay you fifty bucks."
Fifty bucks?
Obviously I said yes immediately. I'd been writing for free on my blog for years! I’d also been putting out a weekly newsletter for the neighborhood parenting network. And now someone wanted to pay me to write?!
It sounds small, but that $50 changed how I saw what was possible. I didn't have to choose between being myself and making money. I didn't have to hustle like the bro marketers or sacrifice my voice to build something sustainable.
I’d been an elementary school teacher for many years before I started living the glamorous life of a full-time writer. Even now I’m struck by how often I use the exact same skills with my clients that I used with fourth-graders.
After that first $50 gig, I got insufferable with my friends. "You need to market yourself. You need to be seen." Because I'd watched it happen in real time — it's actually possible to build something that sustains you financially and lets you be home when your kid needs you, as long as you're willing to show up as yourself.
I never followed the bro marketer playbook. I didn’t even know how! I built something quieter. And it worked.
My blog turned into copywriting (I've written for big brands and buzzy publications — portfolio's in the footer), copywriting turned into social media consulting, and eventually I found my way here: helping coaches, experts, consultants and service providers find their voices and tell their stories through email marketing that actually works.
former teacher
+
hypegirl
+
biz bestie
+
hand holder
+
housewives superfan
+
former teacher + hypegirl + biz bestie + hand holder + housewives superfan +
Look, I know my people when I see them
You're an ambitious high achiever who'd rather do literally anything than deal with marketing. You've maybe worked with people who tried to squeeze you into something that didn't feel like you at all — dancing on Reels? LinkedIn "thought leadership"? — so you stayed quiet. Or networked your entire ass off in person. Or poured money into social while sleeping on the quiet power of email.
Here's what I know: email is where depth lives. Where you can share your bigger, more thoughtful ideas without squeezing them into 10-second trending audio. Where you can build real relationships with the people you actually want to serve. And if you're a woman over 40 (like meeeee!), social media can feel exhausting — not because we can't do it, but because we shouldn't have to perform youth and playfulness just to be taken seriously.
Email lets you show up as you are.
What I want for you (and me)
I want to build a world where women and nonbinary folks can unapologetically make good money and transform people's lives — without compromising who they are or what their unique voice brings to the world.
I'm not trying to be El*n Musk here. 🤢 I'm trying to help you make money while working less. To build something sustainable that doesn't require you to dance, hustle, or perform.
Connection is the basis for everything. It always has been. Email just makes it feel easy.
What matters to me
-
Anti-hustle
I don't believe in grinding yourself into dust to make money. The whole point of building your own business is to work less, not more. I'm not going to try to turn you into a content machine. When we do your marketing, we'll focus on email — a channel that respects your time and lets you show up consistently without burning tf out.
-
Sustainability
Your business needs to sustain you financially and give you the life you actually want to live. That means making real money, yes, but also being able to burrow under the covers when you read the news. Or pick up your kid from jail at 11 am on a Monday. (Ask em about that one!) Or take a month off. Or not work weekends. I build email strategies that generate revenue without requiring you to be "on" 24/7.
-
Depth
I'm interested in your bigger ideas, your real expertise, your actual perspective, not bite-sized tips that fit into a carousel. Email is where you can go deep, where you can share the nuanced, thoughtful things that make people want to work with you. It's where you build trust, not just visibility. And it's where your ideal clients are waiting to hear from you.
I'm a Libra and an Enneagram 4.
I have two grown-ish daughters.
I love reality TV and don't believe in guilty pleasures. If it brings you joy, it's not guilty.
My all-time favorite authors are Toni Morrison and Flannery O'Connor. (It's a tie. Ties are allowed.)
I’ve spent a lot of time wandering around Mexico and I can’t wait to go back.
I’m pro-Black, pro-immigrant, pro-choice, pro-LGBTQ+ and anti-billionaire (even our faves). If you’re not, we’re probably not a match.
All of this matters because the best copy is well-written, but it's also human. It's full of the weird, specific, real stuff that makes people feel like they know you. That's what I bring to every email, every sales page, every piece of copy I write.
“Lib's writing is way cooler than mine”
Love working with Lib. She has helped me with Newsletters, website copy, Instagram captions and more. Having a background in creative writing, I am super picky about copy for my business. But Lib's writing is way cooler than mine, so I am always going back to working with her!
-Manu Muraro, Your Social Team
Are we a match?
The best way to get to know me and my work is through my emails. I send a weekly (sometimes more, sometimes less) newsletter where I share email marketing advice, behind-the-scenes stories, and the occasional cranky hot take. Subscribe and see if it’s a fit! If you don’t like it, I offer a money-back guarantee.