Hi, I’m Lib.
I help founders and service providers make money without compromising who they are.
I was standing in line at a coffee shop in 2012 when someone tapped my shoulder. "Are you Lib? I love your blog!” We chatted for a few minutes about reality TV and messy family dynamics (my favorite topics back then), and then she asked if I’d write a blog post for her [redacted] business. Then she said: "I'll pay you fifty bucks."
Fifty bucks.
I said yes immediately — not because I needed the money (though as a newly single mom I definitely did), but because something clicked. I'd been writing for free on my blog for years, connecting with readers who got my humor and understood my chaos. I’d also been putting out a weekly newsletter for the neighborhood parenting network. And now someone wanted to pay me for it?!
It sounds small, but that $50 changed how I saw what was possible. I didn't have to choose between being myself and making money. I didn't have to hustle like the bro marketers or sacrifice my voice to build something sustainable.
Why I couldn’t keep a “real” job
Before the coffee shop moment, I was a teacher. I loved that instant when something clicked for a kid - when confusion turned into "Oh, I GET it!" But I was newly divorced and had a daughter in crisis. She struggled socially, academically, emotionally. I was constantly picking her up from school, rushing to appointments, meeting with teachers.
The idea of asking someone else for time off — of having to justify why I needed to leave again — added so much to an already confusing and heavy burden. I needed flexibility. Not the kind where you put in your PTO request two weeks before. The kind where you can drop everything at 10 a.m. on a Tuesday because your kid is in the principal’s office.
So I started blogging. At first, it was just a creative outlet—a place to write about reality TV, celebrity breakups, and the absurdity of parenting a child who kept landing in impossible situations. (RIP Really Real Atlanta Housewife blog.)
Blogging became my lifeline; a way to form real connections with other people like me — the ones who always felt a little different.
The business I didn't know I was building
After that first $50 gig, I started getting pushy with my friends. "You need to market yourself. You need to be seen." Because I'd seen firsthand that it was possible to create a business that sustains you — financially and in terms of quality of life — when you’re willing to be out and proud with your own unique voice.
I didn't follow the bro marketer playbook: conversion over connection, hustle over humanity, money over everything. I built something different. It was quieter. It allowed me to be home when my daughter needed me and still pay the bills.
My creative outlet as a blogger turned into copywriting. Over the years, I’ve written for huge brands and buzzy publications. (There’s a link to my portfolio in the footer.) Copywriting turned into a social media consulting business. And eventually I found my way here: helping business owners find their voices and tell their stories through email marketing that actually works.
former teacher
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hypegirl
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biz bestie
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hand holder
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housewives superfan
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former teacher + hypegirl + biz bestie + hand holder + housewives superfan +
Look, I know my people when I see them
You're probably an ambitious high achiever — driven enough to build a successful business — who'd rather do client work than deal with marketing.
You've maybe worked with other marketing people who didn't quite get you—or who tried to force you into something (dancing on Reels? YouTube tutorials? LinkedIn “thought leadership”?) that didn't feel like you at all.
So you stayed quiet. Or you kept investing in social media while sleeping on the relative calm of email.
Here's what I know:
Email is where depth lives. It's where you can share your bigger, more thoughtful ideas without squeezing them into a 10-second trending audio. It's where you can build real relationships with the people you serve. And if you're a woman over 40 (like meeeee!), showing up on social media can feel exhausting. Not because we can't do it, but because we shouldn't have to perform youth and playfulness to be taken seriously.
Email lets you show up as you are. With all your expertise, all your depth, all your hard-won wisdom.
What I want for you (and me)
I want to create a world where women and nonbinary folks can unapologetically make a lot of money and transform people's lives — without compromising who they are, their values, or what their unique voice brings to the world.
I'm not trying to be El*n Musk here. 🤢 I'm trying to help you make money while working less. To build something sustainable that doesn't require you to dance, hustle, or perform.
Connection is the basis for everything. It always has been. And email makes real connection feel easy.
What matters to me
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Anti-hustle
I don't believe in grinding yourself into dust to make money. The whole point of building your own business is to work less, not more. I'm not going to try to turn you into a content machine. When we do your marketing, we'll focus on email — a channel that respects your time and lets you show up consistently without burning tf out.
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Sustainability
Your business needs to sustain you financially and give you the life you actually want to live. That means making real money, yes, but also being able to burrow under the covers when you read the news. Or pick up your kid from jail at 11 am on a Monday. (Ask em about that one!) Or take a month off. Or not work weekends. I build email strategies that generate revenue without requiring you to be "on" 24/7.
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Depth
I'm interested in your bigger ideas, your real expertise, your actual perspective, not bite-sized tips that fit into a carousel. Email is where you can go deep, where you can share the nuanced, thoughtful things that make people want to work with you. It's where you build trust, not just visibility. And it's where your ideal clients are waiting to hear from you.
I'm a Libra and an Enneagram 4.
I have two grown-ish daughters.
I love reality TV and don't believe in guilty pleasures. If it brings you joy, it's not guilty.
My all-time favorite authors are Toni Morrison and Flannery O'Connor. (It's a tie. Ties are allowed.)
I’ve spent a lot of time wandering around Mexico and I can’t wait to go back.
I’m pro-Black, pro-immigrant, pro-choice, pro-LGBTQ+ and anti-billionaire (even our faves). If you’re not, we’re probably not a match.
All of this matters because the best copy is well-written, but it's also human. It's full of the weird, specific, real stuff that makes people feel like they know you. That's what I bring to every email, every sales page, every piece of copy I write.
“Lib's writing is way cooler than mine”
Love working with Lib. She has helped me with Newsletters, website copy, Instagram captions and more. Having a background in creative writing, I am super picky about copy for my business. But Lib's writing is way cooler than mine, so I am always going back to working with her!
-Manu Muraro, Your Social Team
Are we a match?
The best way to get to know me and my work is through my emails. I send a weekly (sometimes more, sometimes less) newsletter where I share email marketing advice, behind-the-scenes stories, and the occasional cranky hot take. Subscribe and see if it’s a fit! If you don’t like it, I offer a money-back guarantee.