Hi, I’m Lib.

I’m your email stunt double.

Three women are engaged in conversation indoors, with one woman holding a large tan purse and wearing glasses, denim shirt, and wide-leg jeans, while two others are partially visible.

I'm an email copywriter for founders, service providers, and expertise-based businesses who know their list matters but can't seem to make email marketing stick.

I write the weekly emails you keep meaning to send — the kind that sound like you, keep your audience engaged, and actually make you money. Whether it's done-for-you retainer work, a focused 90-minute session to knock out your next few emails, or a full custom project, my job is to take what's swirling in your head and turn it into copy that feels like you — only clearer, sharper, and way more effective.

Because when your copy clicks, your people feel it. They trust you. They hire you. And 'write newsletter' finally gets crossed off that to-do list where it's been sitting for three weeks.

former teacher

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hypegirl

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biz bestie

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hand holder

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housewives superfan

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former teacher + hypegirl + biz bestie + hand holder + housewives superfan +

A woman with long blonde curly hair, wearing a white T-shirt with MTV logo and flowers, a mustard yellow tiered skirt, and holding a white tote bag, standing outside in front of a glass door with white brick wall on the side.

Why I do this work:

I spent years as a teacher, and my favorite part was always that moment when something clicked for a student — when confusion turned into "Oh, I GET it!"

That's still what I do, just with words instead of lesson plans. I take what's in your head and make it clear, compelling, and impossible to ignore.

I left teaching to raise two daughters and turned to blogging as a creative outlet — writing about reality TV, celebrity breakups, and what it's like when your kid goes to jail. (RIP Really Real Atlanta Housewife blog.) Blogging led to copywriting, which led to a social media consulting business, which eventually brought me here: helping business owners find their voices and tell their stories with copy that actually works.

For the past 10* years, I've been doing exactly that — and I still get the same thrill when someone reads their copy and says, "Wait, this sounds exactly like me. How did you do that?"

*It’s more than 10 but let’s leave it at that!

How I work

  • A collage featuring the Great Sphinx of Giza, pink synthetic background, orange desert sand dunes, and a pink camellia flower with green leaves.

    Authenticity

    I bring my whole, genuine, real self to my work and I hope you do, too. Communicating truthfully and honestly is essential to real connection with an audience, and it’s also essential to my process.

  • Collage featuring a pink vintage Volkswagen Beetle, a black-and-white photo of a woman with arms raised, red apples with green leaves, on a background with orange-red color and snowflake patterns.

    Fun

    Working together to bring your ideas to life should be fun. Life is short; we need to find joy everywhere we can. We can absolutely do great work together without sacrificing light-hearted laughter.

  • Colorful Ferris wheel with orange, yellow, red, purple, and blue cabins on a pink background decorated with illustrated butterflies.

    Professionalism

    I would rather eat glass than miss a deadline without letting you know I've hit a snag. I pride myself on triple-checked copy and making sure I deliver exactly what I promise. When I say I'll get you something by Friday, it'll be there by Friday.

I'm a Libra and an Enneagram 4.

I have two grown-ish daughters.

I love reality TV and don't believe in guilty pleasures. If it brings you joy, it's not guilty.

My all-time favorite authors are Toni Morrison and Flannery O'Connor. (It's a tie. Ties are allowed.)

I’ve spent a lot of time wandering around Mexico and I can’t wait to go back.

I’m pro-Black, pro-immigrant, pro-choice, pro-LGBTQ+ and anti-billionaire (even our faves). If you’re not, we’re probably not a match.

All of this matters because the best copy is well-written, but it's also human. It's full of the weird, specific, real stuff that makes people feel like they know you. That's what I bring to every email, every sales page, every piece of copy I write.

A woman with dark hair and red lipstick wearing a pink dress, smiling, holding a mug that says 'FEMINIST', and standing in a kitchen area.

“Lib's writing is way cooler than mine”

Love working with Lib. She has helped me with Newsletters, website copy, Instagram captions and more. Having a background in creative writing, I am super picky about copy for my business. But Lib's writing is way cooler than mine, so I am always going back to working with her!

-Manu Muraro, Your Social Team