Making marketing copy painless and profitable.
I help founders, solopreneurs and service providers write (or finally use) email copy that connects and converts — through done-for-you services, coaching, and DIY resources that make your voice your best sales tool.
You’ve built something legit. You’re booked, busy — and let’s be so for real — getting comfy in the CEO seat.
But your website, emails, or sales pages still sound like the version of you who was stress-snacking and Googling “what’s a CTA?” at midnight.
They still sound like the version of you who was DIYing your copy and second-guessing every word.
That’s where I come in.
I turn your sharpest ideas into bold, clear, conversion-ready copy that sounds like you — and shows your dream clients exactly why you’re the one they’ve been looking for.
Your words should sound so much like you, your dream clients feel like they already know you — and working with you feels like the obvious next step.
If your website, emails, or content aren’t doing that? Well, that’s where I come in.
I’m Lib Aubuchon — brand voice copywriter for bold founders who know playing it safe is a great way to stay invisible. I help you turn your website, emails, and content into your most magnetic salesperson so your message builds trust, sounds like you, and makes the right clients say, “Where have you been all my life?”
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![Kia Dolby, designer, artist and design educator smiling.]()
I am a DIYer and I know the line between when to do it myself and when to call in the experts. I'm starting a new chapter of my life, and my website copy needed to reflect that. Lib was (and is) the witty, fun collaborator you need to add polish and character to your marketing copy.
Kia Dolby
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![Smiling woman with long, wavy hair wearing a black sleeveless top and white pants, standing indoors with a brick wall and green plants in the background.]()
I hired Lib to audit my sales page for The Launch Library. I was pretty happy with what I had, but wanted a second set of eyes to look for any blind spots or areas that needed improvement. What she sent back blew me away. I'm amazed at how much tighter the copy is. The changes were small, but mighty. She's got a gift for words and I'm ecstatic to have her genius infused in my sales page. The value of Lib's copy audit is insane!
Melody DiCroce
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![Anita Henderson smiling, wearing a red jacket and yellow blouse outdoors.]()
You have a way of digging deeper, beneath the surface, to get to the good stuff. Since I wanted to cut the wordiness of my previous website, you came in with a fresh perspective and worked your word magic to streamline my story, speak directly to my audience, position my expertise, and just get to the damn point!
Anita Henderson
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![A woman with long wavy blonde hair, wearing a black blazer, sitting in a wire shopping cart, with a white background.]()
It's like Lib is in my brain. Everything she writes sounds like me, but so much better. Lib is my favorite "secret."
Laura Bitoiu
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![A woman with dark hair and wearing a bright pink dress is smiling and holding a white mug with the word 'FEMINIST' printed in pink. She is standing in a modern kitchen.]()
Love working with Lib. She has helped me with Newsletters, website copy, Instagram captions and more. Having a background in creative writing, I am super picky about copy for my business. But Lib's writting is way cooler than mine, so I am always going back to working with her!
Manu Muraro
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Every month, I remember I need to send out a newsletter and I immediately stress out. When am I supposed to find the time to do that?! Then I remember I have Lib! All I have to do is send her my theme or subject, along with a quote and some links (if I can come up with those extras) and voila! She sends back a perfectly written newsletter that sounds like me. It's always such a huge relief and I can't imagine a month without Lib's help. Lifesaver!
Tracy Gould Sheinen
What I Can Write for You:
Website copy that sounds like you — and sells like your hardest-working team member
Email sequences your subscribers actually open (and buy from)
Thought leadership content that builds your brand, not just your to-do list
Lead magnets + opt-ins your dream clients actually want
Email campaigns that drive action — not eye-rolls
Launch copy that builds demand before you ever open the cart
Blog content with a real point of view — not SEO fluff
(Got a wild idea? I’m in. If it’s bold, strategic, or just crazy enough to work — let’s talk.)
Get the Group Chat Newsletter
💌 Want emails that are actually worth opening?
Mine are equal parts smart, useful, and slightly unhinged (in a good way). I dish out copy tips, content inspo, and behind-the-scenes real talk for solopreneurs who want to market with more ease.
Come for the advice, stay for the vibes.
“Lib is my favorite secret.”
It’s like Lib is in my brain. Everything she writes sounds like me, but so much better. I receive compliments every week on my newsletter! Lib is my favorite “secret”.
-Laura Bitoiu, B Squared Social