Monthly Email Marketing Support

Turn your dusty, forgotten email list into your most reliable revenue channel.

You built a list for a reason. People signed up because they wanted to hear from you. And those subscribers are five times more likely to buy from you than cold traffic — if you actually email them.

But between client work, operations, and everything else competing for your attention, writing emails keeps falling to the bottom. So your list sits there: subscribers forgetting who you are, potential revenue left on the table.

The businesses that grow steadily are the ones that show up in inboxes consistently. They stay top of mind. They turn subscribers into customers, then into repeat buyers — all through that not new, not shiny, not AI-powered tool: email.

What if your list was converting subscribers into customers every week — without you lifting a finger?

let's see if it's a fit

My done-for-you email marketing system turns your email list into a quietly-humming revenue-producing machine.

  • The Signal Scan: Strategic Planning That Keeps You Booked

    We map out a monthly email strategy based on your offers, launches, and audience behavior — so you're never scrambling for what to send. Each email has a clear purpose: nurture your list, promote an offer, or move subscribers closer to buying.

  • The Story-Driven Selling Engine: Emails That Convert Without Feeling Pushy

    I write magnetic, story-rich emails in your voice that sell naturally (not aggressively). Plus, I build automations and segmentation that deliver the right message to the right people — so you're selling while you sleep.

  • The Quiet Optimization Loop: Continuous Improvement Without the Stress

    Monthly performance reviews, A/B testing, list health monitoring, and strategic tweaks based on what's actually working. Your email strategy gets smarter every month without you having to squint at a spreadsheet.

bless this mess

“Every time I remembered I needed to send out a newsletter, I’d immediately stress out. When am I supposed to find the time to do that?! Then I remember that no I have Lib! All I have to do is send her my theme or subject, along with a quote and some links (if I can come up with those extras) and voila! She sends back a perfectly written newsletter that sounds like me. It's always such a huge relief and I can't imagine a month without Lib's help. Lifesaver!”

-Tracy Gould Sheinin, Clarity Mediation

Portrait of a woman with gray hair, wearing a navy blue top, smiling, posing against a dark background.

Full Service Email Marketing Retainer:

Monthly investment: $1500 (3-month commitment kindly requested)

Here's what that replaces:

  • Hiring a copywriter ($600–1,000/month for 4–6 emails)

  • A strategist to plan your calendar ($800+/month)

  • A VA or tech person for scheduling, automation, and ESP management ($400–600/month)

  • Your time: 8–12 hours/month writing, overthinking subject lines, and wrestling with your email platform

That's $1,800–3,000/month across multiple people you'd have to coordinate — or one retainer with zero project management on your end.

The ROI math: If weekly emails bring you one new $4K client in 90 days (or two $2K projects), the retainer pays for itself. Most service providers see inquiries pick up within the first 60–90 days of showing up consistently.

You're not really paying for emails. You're paying for a system that keeps you top of mind, turns subscribers into buyers, and runs itself while you focus on delivery.

let's get started

Here’s what’s included each month:

• 4–6 custom emails that nurture, sell, and sound like you, without jacking around with templates or prompting AI ‘til you throw your laptop
• Content calendar built around your launches, promos, and personality so you always know what’s next
• Design + formatting (pretty privilege is real)
• Scheduling, testing, and optimization handled for you, so your emails perform while you focus on your business. Or sit by the pool!
• Automation support for smart, streamlined systems that do the heavy lifting
• One new or updated flow/month (flow = 1–3 emails) because your funnel should evolve with your business
• Tagging + segmentation that makes your emails feel like a personal note, not a blast
• Light tech support for your backend gremlins
• Monthly analytics + recommendations: what’s working, what’s not, what’s next
• List upkeep + health monitoring to keep your deliverability (and revenue) strong

Nurture, connect, and sell with ease so your email list becomes the most reliable, drama-free revenue stream in your business — without you writing a single word.

"Writing newsletters used to stress me out so much but working with Lib has completely transformed this aspect of my business. She totally gets me, understands my voice and consistently creates interesting, meaningful and engaging e-mails that allow me to connect with my customers on a real level. And that translates to real results—I’ve seen a 10% increase in my open rate for emails since working with Lib!”

-Mary Campbell, Mare Goods

A woman with short blonde hair wearing a navy baseball cap and a beige t-shirt, smiling and lifting her cap while looking at the camera.
  • floral collage in Lib Aubuchon's brand colors

    Consistency Creates Momentum

    The people who show up in inboxes regularly are the ones who get remembered, hired, and paid. I help you stay visible with strategic, story-driven emails that build trust week after week.

  • collage featuring sand dune, flowers and sphynx

    You Deserve a List That Works for You

    Your email list is one of your biggest business assets — but only if you use it. Together, we’ll turn it into a reliable channel for connection, leads, and sales (not just a place to announce launches).

  • collage featuring ferris wheel, flowers and girl running

    Strategy Meets Voice

    You’ll get emails that sound like you, not like you outsourced it. I blend storytelling with strategy so every email has a purpose — whether it’s nurturing, selling, or building your next opportunity.

Lib Aubuchon, email copywriter for founders and coaches, writing website copy at her desk.

Hi, I’m Lib.

I'm a copywriter and email strategist who's spent more than a decade helping small business owners with content and copywriting that into sells their stuff.

I've worked with coaches, consultants, service providers, and nonprofits who all had the same problem: they knew email marketing worked, but they couldn't make themselves do it consistently. So I stepped in and did it for them.

I've written hundreds (thousands?) of emails, managed dozens of retainer clients, and learned that the secret to email marketing isn't actually complicated funnels or “GrOwTh HaCkS” — it's just showing up regularly with strategic, personality-driven content that sounds like you.

I help solopreneurs and founders stay visible, build trust, and make sales through email — without the overthinking, the AI prompting, or the guilt spiral when you miss a week (or six).

I'll be there every month to turn "I'll send one soon" into emails with more consistency, more engagement, and more money.

get me off the struggle bus

Who is this for?

  • You've got a list of 500, 2,000, or 10,000 people who opted in... and you email them maybe three times a year.

  • Client work and urgent fires always take priority, and "write newsletter" has been on your to-do list for six weeks straight.

  • You've tried batching emails. You got through two and the rest are still in drafts.

  • When you launch something, it feels like you're starting from zero because your list barely remembers who you are.

  • You're posting on social, talking to clients, running your business — you've got plenty to say. You just can't seem to translate it into consistent emails.

  • You don't want to sound like a corporate newsletter or a hype-y marketing bro. You want emails that feel like you — but you also want them to actually work.

One more thing: you can absolutely recoup this investment. Consistent, strategic, connection-focused, and revenue-aware email turns your list from "nice to have" into a reliable source of inquiries and sales. You already built the audience — now let's make it work for you.

it's me!
  • photo of Laura Bitoiu holding hair back

    It’s like Lib is in my brain. Everything she writes sounds like me, but so much better. I receive compliments every week on my newsletter! Lib is my favorite “secret”.

    Laura Bitoiu, B Squared Social

  • photo of Melody DiCroce in black top

    Lib is an absolute genius at writing witty, relatable copy, so when I needed help with my welcome sequence, (something I'd neglected for years but suddenly decided I needed ASAP), I thought of her VIP Day. What can I say? Lib delivered a masterpiece. She captured the essence of my brand and my voice, and the fact that she was able to get this done in a day made me feel so grateful and supported. I can't recommend Lib enough!

    Melody DiCroce, The Launch Library

  • photo of Anita Henderson in red blazer

    Lib’s interview process helped me clarify and verbalize what I wanted. She has a way of digging deeper, beneath the surface, to get to the good stuff. She came in with a fresh perspective and worked her word magic to streamline my story, speak directly to my audience, position my expertise, and just get to the damn point! As a writer myself, and a word nerd, I appreciate Lib’s gift with words.

    Anita Henderson, Write Your Life

  • photo of Tracy Gould Sheinin with crossed arms

    Every month, I remember I need to send out a newsletter and I immediately stress out. When am I supposed to find the time to do that?! Then I remember I have Lib! All I have to do is send her my theme or subject, along with a quote and some links (if I can come up with those extras) and voila! She sends back a perfectly written newsletter that sounds like me. It's always such a huge relief and I can't imagine a month without Lib's help. Lifesaver!

    Tracy Gould Sheinin, Clarity Mediation

FAQs

  • Monthly investment of $1500 with a requested 3-month minimum so we can get deep into your business AND give my strategy time to cook.

  • Even better. We'll write emails that build trust, tell stories, share your expertise, and keep you top of mind. When you do have something to sell, your list will be warm and ready.

  • List size doesn't matter (ayyyyye) as much as engagement. I've worked with clients who have 200 subscribers and clients with 20,000. What matters is staying consistent so your list doesn't go cold.

  • Both. We'll balance relationship-building with strategic sales content depending on what your business needs. Some months might be all nurture, other months might be heavy on conversion. We adjust based on your goals.

  • That's exactly why you're hiring me. I'll pull ideas from your offers, your client work, what your audience struggles with, and what they need to hear from you. You don't need a content calendar because I'll create one and all you have to do is approve it.

  • You better! 🤭 Some clients hand it off completely and trust me to plan everything. Others like to brainstorm topics together or flag specific things they want to talk about. Both approaches work.

  • We can adjust. Some months you might need 6-8 emails for a big launch. Other months you might only need 2. We'll make it work based on what your business needs.

  • We start with a deep onboarding process where I learn how you talk, what you care about, and how you want to come across. I'll review your existing content (website, past emails, social posts) and listen for your patterns, phrases, and personality. Then I write a test email before we officially kick off so you can see exactly how I'll write for you. If it doesn't feel right, we tweak it until it does. Most clients say "this sounds exactly like me" by email #2.

  • I ask for an initial 3-month commitment to let the strategy work. Then it’s month-to-month with 30 days' notice. If it stops working for you, no hard feelings.

  • About 30 minutes total. You'll review email drafts (10-15 minutes), approve the monthly content calendar (5 minutes), and we'll have an optional monthly check-in call (15-20 minutes). (Most of my clients say this is the lowest-maintenance retainer they've ever had.)

let's partner up

Ready to Turn Your Email List Into an Asset That Actually Works?

I only take on a handful of retainer clients at a time so I can give your emails the attention they deserve. If you're ready for consistent, strategic emails that sound like you and get results, let's talk.

If you’re not sure or have questions, send me a note.

let's see if we're a fit
Smiling woman with curly dark hair and glasses, wearing a red jacket over a yellow shirt, standing outdoors in front of a modern building.

“You… worked your word magic”

You have a way of digging deeper, beneath the surface, to get to the good stuff. Since I wanted to cut the wordiness of my previous website, you came in with a fresh perspective and worked your word magic to streamline my story, speak directly to my audience, position my expertise, and just get to the damn point!

-Anita Henderson